Art direction & visual strategy · Helsinki
I turn complexity into clarity.
A deck written by six stakeholders persuades nobody. I rebuild it into one argument, with the words and the design made by the same hand, for clients in construction, technology and gaming. The point then survives the meeting.
Art direction
Find the right image.
A picture outlives the sentence beside it. Chosen well, it carries the idea out of the room and into next week. Chosen badly, it is decoration on an expensive slide. I select, direct and make the images that do the arguing.
Good design starts with structure. The rest is expression.
— Eliana Sarpila
Crafting a message
Executive communication
Boards do not buy slides, they buy reasoning. I write the argument and build the composition together, so that the strategy, the team and the execution reach the room as one thing rather than three.
Executive decks, board communication and document systems for Pfizer · Sofigate · Kone · Google · Samsung · Fortum · HP · Viking Line
Information is beautiful
Data experiences
UX and UI are where this starts, not where it stops. The work is to make a business idea recognisable on screen, in step with the brand, the goal and the market it has to win.
Interaction design
Branded information interactions
Your own data, turned into something a customer will use rather than endure. The story told from your side of the counter, in the words your market already uses.
Digital products and data stories for Savox & Dräger · Color Line · Norges Energi
Ideas in balance
Academics
Aalto University / EAFIT
A BSc from EAFIT in Medellín and an MSc in International Design Business Management from Aalto. Certifications in IBM Design Thinking, artificial intelligence and project management.